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L’industrie aéronautique européenne est aujourd’hui confrontée à plusieurs défis majeurs : gérer une forte dépendance par rapport au dollar, accélérer le développement de son activité en parallèle du succès d’Airbus, mettre en œuvre de nouveaux programmes adaptés à l’évolution des pratiques de transport, à l’augmentation abrupte du prix du pétrole et aux contraintes de plus en plus fortes liées à l’environnement.
Ces enjeux imposent une remise en question du modèle de développement actuel avec la mise en œuvre de grands programmes basés sur une amélioration de l’efficacité des processus et sur une capitalisation des compétences fournisseurs, leviers de développement majeurs en termes de co-investissement et de partage des risques.
Dans ce contexte, l’industrie aéronautique européenne connaît une vraie mutation qui doit s’articuler autour de chantiers majeurs de transformation qui couvrent à la fois les aspects industriels, la supply chain, la relation- fournisseurs et les modèles de croissance.
Le cœur de métier de Strategy&, l’entité conseil en stratégie de PwC est la conduite de grands projets de transformation auprès des Directions générales. Notre expérience auprès d’acteurs majeurs de l’Aéronautique aux Etats-Unis et en Europe nous permet de répondre aux problématiques majeures :
A leading aerospace and defence company engaged Strategy& to optimise the finance team's ability to serve the business efficiently and effectively. After diagnosing the causes of needless organisational complexity, we addressed workload fragmentation through classification and reallocation of finance activities according to business value. In addition, we developed operating model options for maximising service delivery and highlighted more rewarding career pathways for finance team members. As a result, we aligned leaders on an enhanced operating model and roadmap and identified ~$50M in savings.
We helped a global commercial wireless and broadband network company develop a U.S. government communications market growth strategy. After segmenting the market between base and tactical clients, we assessed the current Department of Homeland Security and the Department of Defence demand for highly mobile voice-based applications and wireless broadband solutions. Through interviews, research, and quantitative analysis, we identified emerging market trends, assisted the client in defining its position for emerging growth opportunities, and helped align its product and technology portfolio with immediate market needs.
Strategy& worked as part of a A&D joint venture in developing financial consolidation strategies, enabling cost reduction designated by the U.S. government. We identified financial and operational options, tactical restructuring trade-offs, and opportunities for building momentum across the client enterprise to close a successful implementation. Strategy& continued to lead the client's executive team through a transformation road map that has identified nearly $1 billion in potential savings.
Strategy& worked with a government agency in assessing potential entry strategies to the international defence market. The client was looking to expand its aerospace and technology industrial bases. The project team, all experts in international defence policy, quickly segmented and sized the market. They identified relevant areas of entry for the client while completing a value chain analysis. Strategy& segmented international participation for military sea, air, and land platforms in addition to addressing the increasingly global nature of commercial aerospace programmes. As a result of our work, the client was able to understand the defence regulatory environment and identify key avenues for penetration and growth.