The shift to digital is well past the tipping point for the media and entertainment sector. Changes in marketer and consumer behavior continue to accelerate, necessitating new strategies and flexible business models, particularly as the number of consumers is growing with a rising middle class in emerging markets. Now is an optimal time for both governments and companies to play a role in developing supply, nurturing demand, and growing value.
At Strategy&, the longest-serving consulting firm in the Middle East, we bring unparalleled regional expertise in content creation and programming, publishing, broadcasting, digital media, advertising, entertainment, and culture. By uniting strategy, design, and execution, we deliver immediate impact and long-term growth opportunities for government authorities, private investors, traditional media companies, and telecommunications companies. We advise organizations and leadership teams of all sizes on decisions related to cutting-edge trends and ongoing issues such as:
We work with governments on frameworks for sector assessment and gaps identification (in education, infrastructure, talent, regulations, funding), strategy development, and analysis of public–private partnerships.
We identify attractive media opportunities for telecom operators (e.g., digital advertising, OTT), the conditions under which telcos invest in them, the ways to play that can be adopted in each, and the key factors for successful execution.
Our media and entertainment expertise covers the entire business construct.
A large media conglomerate in South East Asia encompassing traditional and digital media assets (print, television, radio, out-of-home advertising, digital, and events) was undergoing severe commercial disruption.
A government authority that is part of multiple Vision Realization Programs (VRPs) was mandated to develop the arts and culture sector of the nation.
Dubai One interviews Jad El Mir, Principal with Strategy& Middle East, to discuss the firm’s study entitled "Skin in the game: How telecom operators can win with gaming".
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