Research

Moonshot MENA

What might the future hold, when science and technological discovery have outpaced our imagination? Moonshot MENA looks 20 years ahead at wicked challenges and the Moonshots to solve them.

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Moonshot MENA
The business sentiment survey

COVID-19 has been daunting for most businesses, but our survey offers encouraging data—that businesses not only have hope, they have plans. And with government policies tuned to support them, they can emerge far more agile and resilient than before.

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The Ministry of the Future

National transformation needs purpose-driven ministries, accountable for delivering impactful policies and services. It needs the Ministry of the Future.

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Moving beyond the transactional: Innovation meets personalization in the new experience economy

Customers have moved beyond the transactional , often valuing the purchase experience more than the product itself. The pressure is on for businesses to deliver more personalized offerings, engaging products and services, and a seamless customer journey experience. So how can businesses innovate, adapt, and thrive in this new experience economy?

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