Rana Lahoud

Rana is a seasoned corporate advisor and innovator with more than a decade of experience at the forefront of the digital revolution. Her experience spans a wide range of organisations, from potential disruptors grappling with rapid growth through to large global corporates mounting their own defensive initiatives to ward off threats from disruptors.

Rana is a customer advocate. She is passionate about the intersection of Strategy, Digital and Customer Experience and applies a multi-disciplinary approach to help corporates unlock new sources of growth by shifting towards a customer-first mindset and investing in solving their customers’ most pressing problems. She specialises in the development and launch of new ventures, digital business models, compelling experiences, products and services.

Rana also helps organisations on their journey towards becoming Net Positive and developing sustainable strategies and business models. She helps organisations understand the material sustainability issues and opportunities relevant to them, develop strategies and initiatives to achieve their sustainability goals and establish the critical capabilities required to embed sustainability as part of the strategic DNA of the organisation.