Leon Zhang

Leon Zhang is a Partner with PwC Strategy&, based in Shanghai. With nearly 20 years’ professional service experiences in multiple leading consulting firms, he has been committed to unlocking clients’ growth potential through engagements on brand-led growth strategy, business model innovation, marketing activation, and customer experiences design. With consumer sector as his primary focus, his category expertise also spans to TMT, Finance Services, and B2B sectors.

Leon was previously a senior executive at a major financial services group, where he led growth strategy, business innovation, and cross-BU growth initiatives for its integrated financial services business. As such, Leon has gained solid client-side experiences, especially related to transformation of large-scale corporations, and collaboration within complex business organizations.

Leon is a regular instructor/lecturer at Chinese-Deutsch Institute of Tongji University, School of Management of Fudan University, and Tsinghua PBCSF. His thoughts on business growth and brand building have also been reported/published by Xinhua News Agency, CBN Weekly, and CEIBS Business Review, etc.

Leon holds a Master’s degree from Fudan University.