Birger Maekelburger

Birger is a Partner at Strategy& in our Melbourne office. He joined the firm in 2006 in Dusseldorf, Germany. After stints in Dusseldorf, London, and Berlin he transferred to Melbourne in April 2018 to strengthen the local Retail & Consumer team. Birger’s expertise covers the full breadth from business strategies for the digital age through to their organisational and technological implementation at Retail & Consumer clients.

Birger combines deep industry expertise with strong functional know-how and has developed significant functional depth across the following areas:

• Business/channel strategies
• Digital business models
• Organisational change
• Technology transformation
• Management of large transformation programmes

Birger has worked extensively with a range of Australian and international retailers. Project examples include:

• Digital and customer strategy for an Australian grocery retailer
• Corporate strategy for an Australian fashion retail group
• Export strategy and establishment of a China office for an Australian consumer goods / retail business
• APAC growth strategy for a global sports footwear and apparel brand
• Online strategy for an international grocery retailer
• Cost transformation and organisational re-design for a German food/non-food retailer
• Business-led technology transformation at an international grocery retailer

Birger holds a Diploma in Computer Science and Business Administration from the University Paderborn, Germany and has spent a year at Monash University Melbourne, Australia. He also holds a PhD in Business Administration from the University Giessen, Germany.